With Gorgias claiming to be a connoisseur of rhetoric and thus rhetoric a field of expertise, Socrates sought in discussion with Gorgias the definition and extent of activities of his profession (Rhetorician), which through a series of logical inquiry, Socrates methodically influences Gorgias to reveal only its province. Now left with a vague definition (according to Socrates) and novel enquiry of whether rhetoric is exempt from immorality and intentional wrongdoing, an outraged Polus, pupil of Gorgias, takes the position of his teacher and urges Socrates to unveil his conviction of what rhetoric is.
“I refer to it [as] flattery…a multifaceted activity…one of whose branches is cookery…and then ornamentation and sophistry” (“Gorgias”30). The latter was stated by Socrates in regards to the activity of rhetoric. By flattery, Socrates is conveying that a rhetorician in regards to someone or something: praises insincerely, effusively, or excessively, represents favorably, and often holds mistakenly feelings of satisfaction for oneself. As a multifaceted activity, Socrates claims that flattery may be used as a tool of camouflage of various aspects of life. Finally, Socrates mentions cookery, ornamentation, and sophistry as examples of ideas which utilize the tool, and as a mean of comparison with rhetoric.
This conclusion of flattery is derived from Gorgias' responses of rhetoric and their direct connection to the definition of flattery.
Gorgias confirms to Socrates that a rhetorician need not possess any proven information of a conflict, only an influential strategy (“Gorgias”24). Conversing about the essential tools of a pupil of rhetoric, Gorgias affirms to Socrates that a pupil’s training consists of learning how to influence an ignorant crowd of people--rather than help them comprehend an issue, to win their support (“Gorgias”23). Thereafter, opining on the type of expertise rhetoric comprises, Socrates candidly dismisses the possibility of rhetoric as a discipline where connoisseurship can be acquired (“Gorgias”28). Next, Socrates asserts rhetoric is fundamentally an adroit way of arousing delight and satisfaction from the incessant engagement of this activity and conveys cookery as a product of flattery (“Gorgias”29). At bottom, Socrates illustrates cookery, ornamentation, sophistry, and rhetoric as imitators of four areas of expertise; subsequently exposing their inability to explicate logically the reason for their effect, which to Socrates, is a must in order to be deemed an area of expertise (“Gorgias”32,33).
According to Socrates, since a rhetorician need not possess any facts of an issue, and isn’t obliged to provide understanding when speaking with non-experts, he is essentially acting with insincerity by representing everything other than the facts favorably to win their opinion. Moreover, the inability of a rhetorician to explicate logically the process of persuasion (mandatory of an area of expertise according to Socrates) proves rhetoricians are mistakenly satisfied in deeming themselves experts and rhetoric an area of expertise.
Gorgias claims to have convinced an individual into accepting treatment he/she refused to accept from the doctor recommending the treatment. Whether or not the treatment was an instance of life and death, the use of rhetoric by Gorgias convinces the patient to accept the treatment rather than perpetuate his suffering. The treatment will then alleviate the pain suffered by the patient, hence, restoring him back to a state of homeostasis. In this case, is the use of flattery by a rhetorician to comfort the patient into compliance justified? Yes, because in this context, rhetoric effectively caters to the individual’s long term interests of a healthy state of being.
Also, is the removal of a bad habit by way of rhetoric justifiable?
Yes, because the removal of detrimental tendencies benefit the individual in the long run.